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shesaidso Alternative Power 100 Music List


Last week shesaidso announced that nominations are open for this year’s Alternative Power 100 Music List. It’s a list that I’ve followed closely over the past few years and have always wondered if I would ever have the opportunity to be featured, so this year I’m taking the plunge, and asking if people would be kind enough to nominate me. (I don’t think you’re meant to ask for people to nominate you for these kind of things, but here I am.)


If you’ve just stumbled across 321 Artists, or you’ve been following us for a while, I thought it’d be a good idea to introduce myself properly and go back to how 321 Artists started.


In July 2016, at the age of 17, I was invited for an interview at artist development company Secret Sessions for a Summer internship. So on the first working day after my 18th birthday, I began working at Secret Sessions as a Community Manager and I was in charge of discovering new talent and inviting them to join our network. I signed up over 1000 artists in the 18 months I worked there (a little longer than the initial 8 week internship I had originally signed up for.) In that time, I helped curate unforgettable live shows, paired musicians with world-famous brands, and created a career-changing Artist Meet Up, inviting artists to meet other artists and try out new material for feedback with talks from industry professionals.


Whilst at Secret Sessions, I discovered a band called Blushes who I instantly saw so much potential in and knew I wanted to work with them further. I ended up working within their management team, and went on to being their full time manager at the age of 18. I booked tours, ran PR campaigns, and danced on the front row at almost every one of their shows.


It was in January 2018, whilst at a photoshoot with Blushes for NME, that it hit me that music is what I wanted to do full time and pursue it. That same week, I created my own management company called 321 Artists, a management company that I had full creative control over. I also began writing an ebook called ‘321 GO’ which had the mission of answering the questions that were in most emerging artists’ minds.

I was invited to take part in AIM’s A&R Feedback Centre at last years BBC Introducing Live, where I was sat giving emerging artists from all over the country advice and feedback along with other incredible names from the music industry. I had numerous radio interviews, blog features and spoke in schools to students, to try and encourage as many people as I could to get involved with the music industry, especially at such a young age like myself.


321 Artists has now evolved into an artist development platform, where I not only manage Blushes and Lucy Mair, but I also run consultancy services to emerging artists as well as having my ebook 321 GO on sale to give all emerging artists the same opportunities to grow and gain exposure. We also have an internal producer, graphic designer, photographer and videographer so all the tools an artist needs to excel is at their fingertips.


The theme of this years Alternative Power 100 Music List is Community and I think the work I have done has covered that nicely. I have worked with over 1000 artists at Secret Sessions giving them the opportunities to share their voice further, I have created an artist development company with all emerging artists at the forefront of what I do, and have spoke in schools, encouraging young people to get involved in the music industry. We have so many further plans for engaging young people that we can’t wait to announce later this year.


If you think you would like to nominate me for this incredible Power List, then you can do so here.

Thank you, as always, 

Ella x

©2019  321 Artists