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What we’re looking for: 

  • A pre-existing manager and artist pairing who feel they need extra support - If you already manage an artist, but there are some elements you are struggling with, or you just need someone you can call on if you need advice or things are a little overwhelming or you need someone to plan and organise things with.
  • Aspiring artist managers wanting to be paired with an artist - If you’re looking to become an artist manager, but don’t really know where to start, we can match you with an emerging artist, and mentor you from day 1.
  • Artists who wish to be paired with an artist manager - We’re looking for emerging artists who we can pair with someone who is aspiring to become an artist manager. This would best fit someone who hasn’t had a manager before, or an artist who just needs an extra helping hand with their project.

How does it work?

The management coaching is a six month long programme where we closely mentor an artist and management pairing. The artist and manager will join the 321 Artists team/roster, and we will have the responsibility to provide the pairing with constant support - giving them structures, advice and plans to work from and towards.

At the beginning of the programme, we will sort out all the ground work for the pairing, ensuring all their assets are strong, including their press shots, EPK and portfolios, social media and organisational tools. We will also work out their goals and aspirations for the coaching period in order to create targets and track progress. We will check in with the pairing once a week and see what they are needing support with. 

Each month, there will be an in-depth check in with the pairing, where progress can be reviewed, and plans and goals can be adapted if necessary. At the end of the six month period, the pairing should be in the position to use the knowledge and experience they have built through their time with 321 Artists to continue their journey together successfully. If the manager feels as if they need further support from 321 Artists, their coaching can be renewed.

If the artist releases a single during the six month coaching programme, we can provide support in ensuring the artist has all the correct assets for the release to be successful and organised, and the artist will receive heavy discount of 321 Artists’ services to ensure a smooth and high quality release.

How much will it cost?

The six month coaching programme will cost £150 per manager. This cost reflects the time and effort you will receive from the experienced team at 321 Artists over the six month period.

The first coaching period will commence on 1st October. There will only be 5 pairing spaces available per six month period, so get involved quick to avoid missing out! 

Got more questions? Read our 321 Coach FAQ here, or you can get in touch with us here. 


By purchasing the 321 Artists Coach product, you agree to the following Terms and Conditions. 

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