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321 Artists Meets Samantha Daly 



As an emerging artist, you’re going to want to explore all the possible avenues for you to create as much revenue as possible, and there a few magical platforms out there fighting for emerging artists, and providing them with these opportunities.


Our guest for this week’s 321 Artists Meets is the wonderful Samantha Daly, from the equally as wonderful Syncr. Syncr is a company that provides emerging artists with not only sync opportunities, but also blog and Spotify playlist opportunities.


It can be really difficult for emerging artists to find the best opportunities for them, and know how to find these opportunities, so having all of these opportunities in one place, means artists can actively be sharing their music with the right people.


Samantha:  So, SYNCR works a bit like a music industry Robin Hood, we work really hard to find, or create, opportunities throughout various sectors of the industry that emerging musicians may otherwise never know about. This could be for various reasons, but a lot of the time simply comes down to contacts. More established acts tend to have a team around them who all have a plethora of contacts and in turn, access to opportunities. We want to level the playing field.

Just because an artist doesn’t have a well connected team around them, does not necessarily mean that their music is not worthy of, for example, getting placed in the next biggest blockbuster. We’re here to prove that (and we have made an incredible start!)

One of the biggest hurdles for an emerging musician is getting that first break that results in a decent amount of exposure, we want to have as many opportunities ready at their fingertips that can help make that process a little bit easier, giving them more time to focus on the music.

It’s always been important for us to try our best to be as accessible as possible for everyone, whilst still retaining a viable business model that can mean we stick around to help more people for many years to come. This is why we chose the premium service to be at a low 4.99 a month and to also have the free service so musicians can still get involved, still have access to opportunities and then if a big premium opportunity comes along it’s completely up to them if they’d like to upgrade to apply to it.


Not only does Syncr gives opportunities to emerging artists to receive exposure and growth, but it also gives opportunities to new and emerging companies within the music industry, to advertise them to emerging artists, in the form of allowing these companies to run their own briefs on the site.


Samantha:  Showcasing emerging companies who share our ethos of supporting emerging musicians is important for multiple reasons. Firstly, those who share our ethos are going to be the most beneficial to emerging musicians in working with them to ensure that they achieve something that’s going to be specifically beneficial to them. Secondly, supporting emerging musicians can often be a bit of a risk for a company who are looking to grow and support themselves, so anything we can do to work together as a community will ultimately be in everyone’s best interests. 


Syncr often have briefs looking for music to be considered for large film or television placements, and it can be these placements that can really change an artist’s career. The financial gain can often be extremely helpful for an emerging artist, but one sync placement can often lead to another.  


When uploading your tracks to Syncr, or similar platforms, you should think as to whether you could hear your tracks on an advert or in a film or TV placement. Does the track have a really strong instrumental? Does the track have a really strong meaning?


Samantha:  First and foremost, read the brief. A lot of the time they can be quite vague it’s true, however you can normally gain a pretty well-informed idea of what they’re looking for. Even if it’s as simple as the tempo/emotion/genre that they’re looking for from the track. Do not submit music that isn’t relevant to the brief spec, you might want to try your luck and hope they can see something in it that you can, but nine times out of ten all it will do is prove to be an inconvenience.
It’s always best to have your music registered with your local PRO (E.G PRS), this is vital for receiving your royalties and will make the whole sync process that much smoother if you have all of this information ready to go.

Unless specified, ensure that your recording quality is high and broadcast ready, unless they’re particularly looking for something lo-fi, a demo won’t make it far.



©2019  321 Artists